19/12/2006 - Gekko Positions Freeview as number one for Christmas


Gekko, the technology field marketing agency is driving sales for Freeview, the free-to-air digital terrestrial television service, in Tesco stores over the Christmas period.

The merchandising campaign to place Freeview as Britain's leading home broadcast supplier includes a series of live content demonstrations and point-of-sale activity for integrated digital TVs with built in Freeview.

The activity over the Christmas period is taking place in 66 Tesco stores nationwide. Customers will be given the chance to earn extra Clubcard points on selected set top boxes to increase sales and awareness.

Daniel Todaro, Managing Director, Gekko Partners, comments: 'This is where we can really add value for Freeview, we work regularly with Tesco and have a depth of knowledge on the technology market and communicating with consumers. It is currently a very competitive market, our in-store activity will place Freeview as the dominant digital service over Christmas.'

Sophie Alexander, Head of Consumer Marketing, Freeview comments: 'This is a very important time of year for us and this Christmas push should put Freeview front of mind for consumers. We have been working with Gekko for one year now and we have been very impressed with our store presence and consumer communication.'

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