15/05/2009 - Gekko delivers again for Toshiba

With the Easter/Spring 2009 campaign now completed, Gekko Field Marketing has once again delivered a very strong demonstration campaign for Toshiba UK.

With previous demonstration campaigns for Toshiba having won a host of Field Marketing awards over the years, the expectation was on to deliver some equally impressive sales figures.

Comprising of just under 600 demo days, the campaign focussed on demonstrating Toshiba’s range of Notebook PCs, TVs and DVD players to consumers, with the objective being to convert these demos into sales. With a conversion rate averaging 19%, the return on investment generated for Toshiba has been in excess of 1300%, proving once again that Field Marketing is a highly effective method of driving sales within retail.

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