The Field Marketing Awards 2006
Most Effective In-store Demo
Brand Performer: Gekko Partners & Toshiba
Gekko Partners had every reason to be confident of defending a category that they won last year alongside client Toshiba. The agency brand performance is consistently strong and this year it proved once again that computer sales and a well-trained demonstration are brilliant partners. Promoting Toshibas Qosmio and Equium Notebook, Gekko actually managed to convert to sale directly once every 5.2 demonstrations.
Says Toshibas Head of Consumer Sales:
“The level of sales achieved across the campaign exceeded all our expectations and the additional benefits of increased staff knowledge regarding the products have helped to ensure the ongoing success of the product range and the credibility of Toshiba within the Dixons Stores Group."
Not only were the short term effects good and the long term positive, the work carried out was great for relations with the store: “Many stores requested return visits due to the high levels of sales achieved”. back to awards listing