Most Effective Brand Strategy
Highly Commended: Gekko & Toshiba

Gekko devised an instore promotion to coincide with Toshiba's World Cup sponsorship with a England supporting 66% refund on Toshiba notebooks sold prior to the event if England won the trophy. A second sales push without refund was staged on conclusion of the tournament.

The activity showed the impetus given by the event itself by producing high revenue figures after the event. Sales revenue raised £16.07 for every £1 invested into the campaign.