The Field Marketing Awards 2007
Most Effective In-Store Demonstrationback to awards listing
Highly Commended: Gekko & Toshiba
Gekko has built an industry leading reputation in this sector and the agency, in partnership with Toshiba, has never failed to make the top three in this category. This year saw another stunning sales performance, when demonstrating Toshiba televisions with a campaign that was timed to coincide with Toshiba's World Cup sponsorship presence.
Demonstrators sold goods with a retail value of over £1.5 million: Judges were universally impressed with Gekko's testimonial from client Stephen Beresford, senior manager, European Marketing Communications, Toshiba. stating
"Gekko converted footfall into sales, stealing sales from other brands. Toshiba are very pleased with Gekko's quick response and we have continued to use Gekko for all our subsequent campaigns and we plan to continue to use them for our future campaigns".