Most Innovative Campaign
Silver: Gekko & Apple

Together with Apple, Gekko created a Store in Store concept in 2006 and, adjusting for greater commercial payback, rolled this out in 2007 pan Europe, adding 16 further permanent locations in the UK to be staffed by Gekko. A Terminal 5 launch has also now taken place.

The SIS concept has brought the Apple Store experience into 3^rd party retailers. Included in this experience have been apple product workshops. The sales performance / responsibility has been removed from the retailers and given instead to Gekko.

Results have included nearly £2 million in hardware sales alone.