Most Effective non-FMCG campaign
Brand Performer: Gekko Partners & Apple

The wave of success that Apple has seen in 2004-5, driven by iPod sales has made marketing easy. But the challenge is to make sure that the momentum is maximized. In a strong tactical campaign, Gekko and Apple got together to display a range of Apple products. Working within John Lewis, the statistics of the campaign showed that 66 demo days saw 2152 demos and 1062 sales. There was a 49.3% conversion rate, and 16.09 sales per day.