Most Effective In-store Demo
Winner: Gekko Partners & Toshiba

The computing sector is beginning to relearn the strength of in-store marketing through the skills of in store marketing teams. The ongoing relationship between Toshiba and Gekko Partners is proof – if any were needed - that in spite of the Internet, hands-on is a great way to get to grips with a keyboard and feel the technology. There were two phases of objectives for this campaign to demo Toshiba Notebooks across 50 PC World stores, and the delivery is very compelling.