The Field Marketing Awards 2006
Most Effective Direct Sales
Brand Performer: Gekko Partners & Logitech
Gekko’s entry focused on reseller sales that were delivered by the agency using a variety of multi-channel customer relationship skills.
Logitech appointed Gekko Partners because of our ability to provide IT literate, Logitech enthusiasts with great interpersonal skills to educate resellers on the benefits of Logitech’s Products and increase sales percentage in the reseller channel. back to awards listing
By approaching the reseller programme with the right team and logic, Gekko was able to deploy their ‘Sales Pivot Table’ a CRM device that showed the team which resellers to focus on and how to improve performance with them. Telemarketers set appointments with resellers so that Gekko could learn and communicate the right effective information into the Pivot table for further analysis and improvement.
The sheer level of improvement was extraordinary. In May 2005 reseller accounts where worth £4,844,190 May 2004 - April 2005. In October 2005 following 6 months of the reseller program accounts were worth £8,342,648 achieving a 172% (£3,498,458) Sales increase for Logitech.