Activity

Field Marketing agency Gekko provide Logitech with a Reseller Sales Team that covers Logitech’s B2C and B2B channels in the UK. Working closely with supply chain, each member of the team is responsible for a portfolio of accounts for which they carry a quarterly sales target which is set by a YoY growth target. The team is responsible for driving volume sales into their accounts to hit target.

Results

Since starting with Gekko in 2002, Logitech has enjoyed regular YoY growth within its channel of circa 20%.