Activity

An experiential campaign designed to engage consumers directly and bring the Epson brand to life. Specifically targeting parents and expectant mothers, Gekko managed a series of shopping centre roadshows aimed at promoting Epson’s small format photo printers.

Results

For three days over one weekend, four shopping centres held roadshows managed and staffed by Gekko. Over 2,500 product demonstrations were delivered and over 3000 discount vouchers were distributed directing consumers to a promotional website, where the significant increase in traffic deemed the campaign a success.