No matter what has been agreed between a manufacturer and it's channel partners at a Head Office level, the reality at store level can never be certain. Effective merchandising, by representatives that understand both your products and your brand enables you to monitor and maximise your presence in-store, whether through point of sale installations, promotional executions or competitor feedback.
Gekko specialises in deploying effective merchandisers that enable you to merchandise your space effectively whether it's retail multiples, CTN's or similar.
With 75% of purchasing decisions made in-store, merchandising can be implemented on an ad-hoc or ongoing basis to influence sales at the point of purchase.
Merchandising is particularly effective when combined with Gekko's on-line reporting capabilities, giving access to real-time data such as pricing, stock levels and POS usage, allowing sales and marketing teams to monitor campaigns and react accordingly to drive business.
CASE STUDY - THREE