18/04/2012 - London TV switchover completed with help from Gekko

Digital TV switchover was completed in London on April 18th, making the capital a digital city ahead of this summer’s Diamond Jubilee celebrations and Olympic Games. This final switchover in London will see more than 4,000,000 viewers receive digital TV via an aerial (Freeview) for the first time.

As part of the switchover programme, teams of Digital UK Retail Support Executives, recruited and managed by Gekko Field Marketing, have been delivering training and support to retailers across the UK since 2008. The work of the RSEs has been praised by many in the industry who recognise that the face-to-face support has been invaluable in preparing retailers and their staff for the switchover process.

The Gekko managed teams will continue to support retailers through the switchover process as it concludes in the Meridian, Tyne Tees and Northern Ireland TV regions.

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