Mystery Shopping is an effective retail field marketing tool to observe and monitor standards such as sales techniques, POS usage or product knowledge. Retail mystery shopping can also determine whether the investment of say providing demonstration units for in-store use, is a worthwhile use of budget by judging if and how effectively they are used.
Our mystery shoppers operate in all channels collecting data that not only helps in channel development but also aides in the management and implementation of incentive schemes.
Various approaches can be deployed: For example there can be a review and reward approach, where good sales techniques are rewarded in-store or there can be more straightforward assessment of the store.
To manage incentives and brand positioning, retail mystery shopping can equip you with the intelligence you need pre and post merchandising and training visits to increase your return on investment. Mystery shopping can be utilised to assist in the development of costly promotions to maximise your return.
CASE STUDY - ELECTROLUX