19 Jul 2016
Brexit and the Tech Channel
On 23rd June 2016, 17.4 million people in the UK voted to leave the European Union, igniting the Brexit debate and speculation on what happens next. With this in mind, what are the potential implications for tech brands?
With the immediate weakening of the pound to US dollar exchange rate, it has and will continue to have an impact on components that comprise end products, at the detriment of all consumers. Brands including Dell, HP, Cisco and Lenovo have informed their channel partners to expect blanket price increases, including 10 per cent for Dell and HP, and a rumoured 14 per cent from Cisco.
Price increases will impact on what is an increasingly tough market, but to what extent? This is perhaps only the beginning. However, irrespective of the speculation, one thing for certain is that any price increases will certainly not be absorbed by resellers, and will instead be passed onto end users.