Back to News & Press

9 Nov 2015

Does the Bond franchise really make brands more desirable?

James Bond is amongst the most successful and well-known film franchises in cinematic history. Spanning over half a century, and featuring some of the most iconic and budget-busting special effects, car chases, fight scenes and soft romantic encounters, 007 provides a backdrop for brands to timelessly associate themselves with the premium image that is Bond.

Whilst James Bond may be the coolest fictional character around; he’s a man who drinks, eats, drives, uses a mobile and always has to be on time. Therefore why shouldn’t he drink Heineken, drive a Ford by day and an Aston by night while interfacing with his Sony Mobile device, wearing an impeccable Tom Ford made-to-measure suit complemented by an Omega watch with the odd gadget combined?

Read the full article here

Contact icon

Contact Us

Gekko, 39 London Road, Newbury, Berkshire, RG14 1JL

Tel: +44 (0) 1635 271530
Fax: +44 (0) 1635 35179

info@ recruit@