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9 May 2018

Half of buyers can't use smart tech, says new Gekko survey

More than half of Brits who have purchased smart-home technology for their homes have little idea how to use it and more than a third regret buying it, according to new research by field marketing agency Gekko.

The Smart Home Shopper report investigated the smart-home purchasing behaviour of 1,000 UK shoppers aged 18 and older. It found that 56 per cent had bought the latest must-have, smart-home technology, including wi-fi security cameras, heating systems and speakers, but had been left scratching their heads when they got them home.

Three-in-10 consumers regretted buying at least one or more items of smart-home technology because it proved so difficult to get up and running.

Nearly a third said they never read the instructions or manual when they bought a new piece of kit, while 21 per cent admitted that although they had a love of tech, they were intimidated by the complexities of it.

Thirteen per cent of consumers who had invested in smart-home technology said they couldn’t get all their devices to connect – which is the whole point of having a ‘smart home.’ More than one-in-10 had used a piece of smart-home tech once and never again

Read the full ERT article here

Read Gekko's research and blog articles here

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