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31 Jul 2015

Windows 10: Will Microsoft’s final OS reverse its fortunes?

Microsoft’s Satya Nadella has quite confidently said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.”

You would expect this from the chief executive of what is still one of the globe’s largest and most influential tech companies, just maybe not as influential as they still perceive themselves to be or as threatening to the big A and G.

Microsoft’s decision to launch its OS for one last time in this manner and seek to upgrade in the same way as competitors do when needed or rather stealthy is a good idea. But financially, it may prove costly to manage when you consider the revenues Windows would generate for the company.

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