Gekko launches new AI feature to boost field team efficiency and effectiveness

NEWBURY, UK – July 29, 2025 – Gekko, a leading customer experience and retail marketing agency, today announced the launch of AI Summary, a powerful new feature within its flagship Opus data collection application. Designed specifically to help field teams be more efficient, and building on Gekko’s experience with AI applications, this innovative new tool boosts productivity by transforming visit notes into actionable summaries.

Developed in-house, AI Summary leverages Google Cloud’s state-of-the-art Vertex AI platform to generate clear, secure, and insightful summaries of a user's most recently synchronised client visit within the Opus app. This allows field professionals to quickly review key points and highlights from previous interactions, saving valuable time and ensuring they are fully prepared for any follow-up actions. The new feature is seamlessly integrated into the Opus application and works across both iOS and Android devices.

"The launch of AI Summary in Opus is a testament to our long-standing commitment to AI and our focus on empowering our field teams," said Hannah Snoeck, General Manager at Gekko. "This isn't just a new feature; it's a tool that provides a real competitive edge by making our teams smarter, faster, and more prepared than ever before."

About Gekko
Gekko is a customer experience marketing agency, specialising in crafting innovative, category changing campaigns and initiatives that enhance the shopper journey.

Through Gekko’s research and understanding of big-ticket purchases and changing shopper expectations, the company helps to complete the customer journey from ATL to purchase.

By enhancing the customer experience, Gekko helps companies generate a competitive advantage in their field, identifying ways in which they can attract and retain customers to boost their bottom lines.

For further information, contact:
Rupert Cook – rupert.cook@gekkogroup.co.uk / +44(0)7967 322308