13 Oct 2020
Smart at the home heart
Gekko’s managing director, Daniel Todaro reports from IFA 2020 in Berlin on the latest in smart tech home appliances and the evolutionary trends in IoT in an article for PCR Magazine
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By understanding your brand, its aspirations and your channels, Gekko creates innovative, game-changing campaigns with initiative and purpose. These endeavours not only serve to elevate the shopper journey but also enhance sales.
The omni-channel remains a catalyst for transformation in traditional retail. Leveraging our research and expertise in high-ticket, thoughtful, considered purchases, Gekko plays a pivotal role in guiding customers through the entire journey, bridging the gap from ATL to purchase.
As shopper expectations evolve, we recognise the importance of delivering a positive experience and a personalised touch. These elements are crucial in motivating consumers to choose the in-store experience over online alternatives.
Gekko's progressive strategies ensure that our campaigns effectively transform shoppers into loyal customers for your brand.