Unlocking Online Growth

Time is something most business and running a website can feel like another major task. Yet in today’s connected world, it’s essential. Your website is at the heart of your brand, shaping customer perception and driving both online and in-store sales.

The UK is one of the world’s busiest e-commerce markets, with over 90 per cent of internet users shopping online. Online sales now account for 28.2 per cent of total retail, and this continues to grow.

Mobile is key, generating nearly 80 per cent of traffic and over half of purchases. If your site isn’t fast, clear and mobile-friendly, you risk losing customers.

Reducing day-to-day admin

Running a transactional website brings constant admin, from updating stock and prices to handling customer queries. For independent retailers, AI is becoming a powerful way to manage this workload.

Tasks like checking stock, writing product descriptions and answering routine emails can take hours each week, limiting time for business growth. AI tools such as automated stock management and chat assistants can reduce admin by 20-30 per cent, according to McKinsey & Company.

To read the full published article by Callum Puffett, Digital Marketing Manager, Gekko Group, please visit ERT Magazine