News & Press

The innovation of technology products is developing at a ferocious pace and there’s a gadget for everything and everyone these days. This has resulted in a very competitive retail environment both on and offline with a continuous flow of new products being launched to market.

Among the speakers that took part in ERT Turning Point Live was Gekko’s Managing Director, Daniel Todaro, with his presentation ‘A Change is Gonna Come…'

Recognised for excellence in the Experiential and Event category

Retailers need to give people a reason to come into their stores and an experience that will keep them there for longer, and learn from the stores that are doing it right, says Daniel Todaro, MD of field marketing agency Gekko

The results from a recent study entitled ‘Smart Home Shopper’ reveal that more than half of Brits have purchased smart technology for their homes – but many have little idea how to use it.

Customer Experience magazine looks at Gekko's latest Smart Home Shopper research

More than half the British population have little idea how to use the smart technology in their homes, according to field marketing agency Gekko.

The smart home is an area where indies can excel with their knowledge and service.

Nominated in the Marketing & PR category

Christmas comes but once a year, so target customers with what they want this peak season

Nominated in the Staffing category

Recognised in the Consumer Durables category

Gekko is proud to announce the continued partnership, now in its second year

We are nominated for our work with three client brands

Nominated in four categories, and for Field Marketing Agency of the Year

Nominated in the Staffing and Experiential & Events categories

With healthy eating at an all-time high, the market for juice extractors is growing

The Brexit vote and price increases will make the UK a challenging market for tech brands

Commended in the Best Channel Marketing Agency category

With smart technology taking off big time, can retailers afford not to join the connected party?

When considering how much time, money, and effort brands invest in establishing their equity as a valuable asset, you have to ask: should they be risking this equity by adopting a political position?

Gekko’s group MD Dan Todaro offers up his top tips to retailers planning to cash in on the Back to School season.

Consumer confidence is stable in the face of stark warnings from both sides of the EU debate

Gekko is proud to announce their partnership with ERT Magazine for this year’s ERT Awards

How do you engage with an audience who has likely never heard of your brand?

We are nominated for our work with five client brands

Unlike the CE category, which for many independent retailers has seen a decline in market share of 10 per cent for the first time since measurements began, the market share in major domestic appliances is positively buoyant.

Where other big retailers have spectacularly failed over the last six years, Mr Bolland and the M&S team haven’t done so bad.

Whilst James Bond may be the coolest fictional character around; he’s a man who drinks, eats, drives, uses a mobile and always has to be on time.

Research from Gekko highlights the need to recruit and train in-store brand ambassadors to maximise in-store opportunities for the 2015 peak festive period.

The wearables bandwagon is gathering speed and retailers would be well advised to get on board.