10 Jun 2016
How to make the most of the Back to School period
With more and more young people going to university, Back to School is becoming increasingly more important alongside Black Friday and the Christmas Peak trading period, with tens of thousands of prospective students looking to upgrade their laptop before beginning their studies in September.
No longer is going to college or university with a laptop a luxury, it’s a necessity with many establishments advising on spec and recommended models that will meet the needs of students whilst in academia. Many students will naturally be looking to the bank of Mum and Dad to fund this investment.
Therefore, your ranging needs to appeal not only to the user, but also their parents, which in some instances means you need to work harder to reassure them that they’re purchasing the right product.