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2 Jun 2023

Press Coverage - BDaily: Bank Holidays bring a ‘Spring in the step’ for Retailers

The retail picture in the UK has improved fairly dramatically from the rather bleak forecasts of the winter. The most recent picture, according to the ONS shows retail sales volumes are estimated to have risen by 0.5% in April 2023, following a fall of 1.2% in March 2023 (revised from a fall of 0.9%).

Sales volumes rose by 0.8% in the three months to April 2023 when compared with the previous three months; the highest rate since August 2021.

While it might not be singing from the rooftops territory with ongoing inflation still biting, it certainly is a huge improvement from where we were even a few months ago. Indeed, as we enjoy the better weather there is a spring in the step for retailers.

In a recent research project conducted with YouGov of 2,000 consumers, we looked at several key factors that could potentially drive shoppers into stores and away from an over reliance on online shopping that has been so predominant this past three years. By focusing on the benefits of the in-person experience, retailers can truly benefit.

The shopping experience is critical, not an afterthought

The research clearly highlights that experience trumps everything else when it comes to the physical journey. 60% of respondents cite a pleasant environment as an important factor in a great retail experience. So retailers should react by ensure they offer a pleasant in-store experience.

To read the full article from BDaily click here

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