In crowded categories, create a presence that stands out.
As 65% of purchasing decisions are made in-store, make use of visual marketing through merchandising to enhance the customer journey in line with your ATL and provide that omnichannel approach.
Educate and immerse your target audience.
Great training involves more than just the sharing of product knowledge. At Gekko we appreciate how sustainable sales stem from informed retail staff who understand your brand, your products and how to sell them. Last year, we trained nearly 50,000 retail staff across the UK and Ireland developing these skills and equipping them to sell your brand more confidently and effectively.
Complete the customer journey from ATL to purchase.
With considered purchases, the primary motivation for consumers to shop in-store remains: ‘the ability to see and experience your product’. Demonstrations help transform shoppers into customers of your brand.
Convert shoppers into customers.
Ensure that conversations and product placement in store are adding value and driving sales for your brand to complete the customer journey.
Establish yourself as the category leader.
By understanding your channel, we provide a strategic resource to brands, extending your sales and marketing reach through the category, increasing market share. With our outsourced field teams, you can establish a link with the retail and B2B channels, developing relationships, providing support and growing your business.
Create the emotional connection your brand deserves by delivering live experiences and starting rewarding conversations with your target consumers.
From initial concepts and design to venue management and staffing, we provide an end to end service bringing your brand to the right people and the right people to your brand.
Ensure your brand has its share of voice through effective merchandising.
Be confident that your brand is represented in store as anticipated to complement your ATL and customer journey.
By understanding your brand, its target audience and your channel, Gekko Field Marketing are able to create campaigns and strategic teams that actively enhance the shopper journey and increase profitability within crowded categories.
The omni-channel continues to drive change within traditional retail, and through our research and understanding of high ticket, considered purchases, we help brands complete the customer journey from ATL to purchase. Gekko deliver insightful and effective Field Marketing solutions, converting shoppers into customers of your brand.