- Rajar: industry reaction
Last week RAJAR announced that 90% of the UK adult (15+) population - 47.3 million people - tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012, though the total number of hours listened to radio (1.03 billion) was down marginally, -3% year on year.
- Seize every opportunity
Daniel Todaro, managing director of field marketing agency Gekko, warns that in an ‘empty’ year, without World Cup or Olympics-style events to stimulate sales, retailers and manufacturers must make the most of opportunities such as Mother’s Day and Father’s Day and offer potential customers a compelling in-store experience
- Windows 8 Update: How can Microsoft manage its customer discontent?
Microsoft is furious at the Financial Times for running a story about its imminent Windows 8 update earlier this week that it claimed represented “the biggest admission of commercial failure for a major product launch since “new Coke” was withdrawn 30 years ago”.Press-MyCustomerWindows8comment.pdf22/04/2013
- Brands on high streets
Ed Miliband's veto plan is absurd. It's headline grabbing but for all the wrong reasons...Press-GrocerBrandHighStreet.pdf12/04/2013
- Waitrose can make a success of Gardening Range
Waitrose's decision to grow its gardening and floristry range is based on good business sense, but its success will depend on how committed it remains to the sector.Press-RetailWeekWaitrose.pdf08/04/2013
- (Paid) interns mean talent, value and profit
Paid internships are not just for the FTSE 100. SMEs who offer paid roles for young people can attract greater talent, add value and ultimately boost business.Press-RealBusinessInternships.pdf05/04/2013
- Opening up to customer feedback helps staff to sell
The Homebase 'Paint a Picture' initiative that allows store managers to get more feedback on what customers thought of their experience is a great move for improving service.
- Digital radio switchover is a marathon, not a sprint
Canny marketing can make change desirable
- Ask for help
Field Marketing agency Gekko looks at why retailers should encourage their suppliers to undertake in-store marketing initiatives.
- Bigger isn’t always better
Field Marketing agency Gekko on the future of the high street and why so many big retail brands get it wrong.
- Field Marketing Agency of the Year - Best of the Rest
Another strong performer was Gekko, shortlisted last year, which increased its turnover by 26%, from £6.4m to £8.1m in the past financial year.Press-MarketingAOTY2012.pdf29/11/2012
- Brands fight turf war in field of retail-side training
Marketers' new weapon of choice is state-of-the-art training techniques for retail partners as companies jostle to make their brand top dog in the sales stakes.Press-MarketingWeekTraining.pdf22/11/2012
- Keep Tabs on DAB
The full switchover to digital audio broadcasting may still be a couple of years away but, as Rupert Cook describes, dealers ought to begin preparations for handling enquiries from customers looking to go digital.
- Gekko shortlisted by Marketing
Gekko are delighted to have been shortlisted in the Field Marketing category of Marketing’s Agency of the Year supplement. All entries have been judged by an independent panel of industry experts and the winners will be announced in the publication’s comprehensive guide to the best agencies that is due to be published on the 12th December.
- The Big Switch
Digital TV switchover in the UK has completed, bringing to an end more than 70 years of analogue broadcasting. ERT reports on how it went.
- Field of Data
The digital revolution has bought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field.
- SodaStream appoints Gekko
Gekko, one of the UK’s leading field marketing agencies, has been appointed by SodaStream to handle its merchandising activity and in-store field teams in the build up to Christmas.
- Have we forgotten the Olympic legacy already?
Keep it simple, stupid – it’s something I’ve heard far too many times to count, but rarely is it an easy ideal to keep to, writes Daniel Todaro, managing director, Gekko. It seems only yesterday that we were applauding the remarkable spirit of the purple people who made the Olympic Games so memorable for all of us who were lucky enough to attend.
- Field is gold in marketing
It's reassuring to see field marketing and experiential recognised as one of the most powerful channels in the mix. While marketers are increasingly applying mobile and digital channels to campaings, it must be remembered that there is no substitute for the human element and face-to-face contact with the consumer that field marketing can provide.
- What’s ‘in store’ for brands this Christmas?
With Christmas (almost) around the corner and high streets already adorning their displays with festive lights and oversized pine trees, brands are busy making sure their marketing and sales plans are firmly in place. With high profile launches from Apple, Samsung and Microsoft among others, the tech sector is yet again set to be firmly in the limelight as festive shoppers rush to get their hands on the latest gadgets.
- Reaction Roundup: IPA Bellwether Report for Q4 2012
The latest IPA Bellwether report has seen marketing budgets, outwith online budgets, forecast down for the second consecutive quarter as a result of continued global economic uncertainly. The Drum approached some of those involved in the marketing industry for their reaction to the latest figures. Among those commenting is Dan Todaro, MD of Gekko.
- No substitute for on-the-ground insight
Leading FM agency Gekko features in an article in Marketing magazine about the use of technology in the world of field marketing.
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there’s nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: ‘A desk is a dangerous place from which to view the world.’
- Gekko’s league rise
Gekko Field Marketing are officially recognised by Marketing Magazine in the 2012 Field Marketing league tables as the UK’s 7th largest Field Marketing agency, a jump up from 2011. Worth noting that Gekko Field Marketing are the only specialist agency in the top 10 which makes Gekko the UK’s number 1 technology focussed Field Marketing agency.Marketing_Field_Marketing_Leagues_2012.pdf24/07/2012
- Think BR: The key to a brand experience of Olympic proportions
For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko.Press-Brand-Republic-OlympicBrandExperience.pdf23/07/2012
- Marketing - Brand Manager of the Week
Mark Nicholson - Trade marketing manager, Digital UKPress-Marketing-BrandManageroftheWeek.pdf27/06/2012
- Marketing Magazine - Innovation ensures success
Brands seeking to connect with consumers in person need to take a creative, integrated approach. Marketing Magazine features Gekko’s work with Freeview.Press-Marketing-Freeview-Exp.pdf23/05/2012
- Marketing Week - Finding the brightest and the very best
Digital UK reference the contribution Gekko have made to their retail training programme.Marketing-Week-TrainingArticle-GekkoDigitalUK.pdf08/12/2010
- Marketing Magazine’s - Field Marketing Agency of the YearGekko receives a Commendation award in Marketing Magazine’s annual Agency of the Year publication.Press-Marketing-Magazine-FM-Agency-of-the-Year-2010.pdf17/11/2009
- Field Marketing Awards - Most Effective Use of a Low Budget
Gekko have won gold in the Most Effective Use of a Low Budget category at the Field Marketing and Brand Experience Awards 2009.Press-FMAwards2009-Low Budget.pdf17/11/2009
- Field Marketing Awards - Retail Training and Mystery Shopping
Gekko have won gold in the Retail Training and Mystery Shopping category at the Field Marketing and Brand Experience Awards 2009.Press-FMAwards2009-Retail Training.pdf13/02/2009
- Digital UK Switchover Team helps stores improve their switchover adviceElectrical retailers are giving better advice on digital television switchover to shoppers following a series of measures introduced by Digital UK and Gekko.
- DMA Awards 2008 - Field Marketing
Gekko have won silver in the Field Marketing category at the DMA Awards 2008 for their campaign with Setanta Sports. The award recognises the effectiveness of supporting ATL activities with field marketing. Press-DMA2008AwardCaseStudy.pdf01/10/2008
- Field Marketing Awards - Field Marketing Agency of the Year, October 2008
Gekko have been named Field Marketing Agency of the Year at the Field Marketing and Brand Experience Awards 2008 for several consistent performances alongside good strong campaigns.Press-FMAwardsAgencyOfTheYear-October2008.pdf01/10/2008
- Field Marketing Awards - Best Tactical Campaign, October 2008
Gekko and Toshiba have won gold for Best Tactical Campaign at the Field Marketing and Brand Experience Awards 2008.
Gekko and Toshiba are a perennially successful combination and each year Gekko prove the value of showing Toshiba’s computers direct to the consumer in the retailers. Press-FMAwardsBestTacticalCampaign-October2008.pdf01/10/2008
- Field Marketing Awards - Field Representative of the Year, October 2008
Karen Laubscher, a key member of Gekko's Field Marketing team has won the gold award for Field Representative of the Year by the Field Marketing and Brand Experience Awards 2008.Press-FMAwardsFieldRepresentative-October2008.pdf25/04/2008
- Digital UK, Switchover team to support retailers, April 2008Digital UK, in partnership with field marketing agency Gekko, will now deploy a dedicated Retail Support Team to assist stores in the lead switchover regions of Border, West Country and Wales. They will visit TV retailers in each region, starting one year before switchover.
- ERT Weekly, dab's the way to do it, Feb 2008 Daniel Todaro is managing director of field marketing agency Gekko and give us his observations on the DAB radio market in the UKPress-ERT-Weekly-Feb2008.pdf02/11/2007
- Mobile Business, Brand Values, Nov 2007Phone companies are investing heavily in brand awareness through product sponsorship, but Daniel Todaro argues that this is often counter-productive. Much better to emphasise benefits of the product itself...
- PC Retail, Facebuck, Oct 2007Online social networking creates opportunities for professionals as well as individuals, as Daniel Todaro, managing director of field marketing specialist Gekko, explains...
- Marketing, Flexibility to the fore, Aug 2007Field marketing agencies are having to adapt and streamline their operations in response to client demands for greater agency versatility in the face of ever-shorter lead times
01/07/2007 - Get Connected, Every Dark Cloud, July 2007
WEEE Day has arrived. From 1st July 2007, the responsibility for disposing of waste electrical/electronic product lies mostly with brands and retailers. Yet, while fulfilment of WEEE obligations may appear an unavoidable burden, there are opportunities to be had from this thrust to help save the planet from the destructive actions of its occupants. Daniel Todaro, Managing Director of field marketing agency Gekko, looks at how retailers and brands can encourage consumers to go green’ while developing sales in the process.
01/05/2007 - MCV, How to sell more games, May 2007
Entertainment retailers have key lessons to be learnt if they want to maximise in-store sales, says Daniel Todaro, managing director of field marketing specialist Gekko. so take note...
09/11/2006 - ERT Weekly, Field of Teams, Nov 2006
Can field marketing help drive sales?
Anthony Clark talks to specialist company Gekko about what the benefits can be.
01/04/2004 - Indie Magazine, Gametrac, April 2004
A NEW ARRIVAL
As the Gametrac console gears up for its debut appearance, Daniel Todaro, MD of Gekko, discusses the challenges facing the machine in a saturated hardware market and investigates a few multiple retailers to see how they're coping with the various format options ...
01/01/2004 - Retail Week, Mystery Shopping, Jan 2004
A GOOD GAME?
Christmas can be an important time to win new customers, which means service, stock availability and a good shopper experience are all key. We asked field-marketing agency Gekko to mystery-shop one of the festive season's busiest sectors - games consoles. Liz Morrell reports ....