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 17/11/2009 - Field Marketing Awards - Most Effective Use of a Low Budget Gekko have won gold in the Most Effective Use of a Low Budget category at the Field Marketing and Brand Experience Awards 2009. Press-FMAwards2009-Low Budget.pdf 17/11/2009 - Field Marketing Awards - Retail Training and Mystery Shopping Gekko have won gold in the Retail Training and Mystery Shopping category at the Field Marketing and Brand Experience Awards 2009. Press-FMAwards2009-Retail Training.pdf 13/02/2009 - Digital UK Switchover Team helps stores improve their switchover advice Electrical retailers are giving better advice on digital television switchover to shoppers following a series of measures introduced by Digital UK and Gekko. Press-DUK-GetSet-Article.pdf 10/12/2008 - DMA Awards 2008 - Field Marketing Gekko have won silver in the Field Marketing category at the DMA Awards 2008 for their campaign with Setanta Sports. The award recognises the effectiveness of supporting ATL activities with field marketing. Press-DMA2008AwardCaseStudy.pdf 01/10/2008 - Field Marketing Awards - Field Marketing Agency of the Year, October 2008 Gekko have been named Field Marketing Agency of the Year at the Field Marketing and Brand Experience Awards 2008 for several consistent performances alongside good strong campaigns. Press-FMAwardsAgencyOfTheYear-October2008.pdf 01/10/2008 - Field Marketing Awards - Best Tactical Campaign, October 2008 Gekko and Toshiba have won gold for Best Tactical Campaign at the Field Marketing and Brand Experience Awards 2008. Gekko and Toshiba are a perennially successful combination and each year Gekko prove the value of showing Toshiba’s computers direct to the consumer in the retailers. Press-FMAwardsBestTacticalCampaign-October2008.pdf 01/10/2008 - Field Marketing Awards - Most Innovative Campaign, October 2008 Gekko and Apple have won silver for Most Innovative Campaign at the Field Marketing and Brand Experience Awards 2008. Together with Apple, Gekko created a Store in Store concept in 2006 and, adjusting for greater commercial payback, rolled this out in 2007 pan Europe, adding 16 further permanent locations in the UK to be staffed by Gekko. Press-FMAwardsInnovativeCampaign-October2008.pdf 01/10/2008 - Field Marketing Awards - Field Representative of the Year, October 2008 Karen Laubscher, a key member of Gekko's Field Marketing team has won the gold award for Field Representative of the Year by the Field Marketing and Brand Experience Awards 2008. Press-FMAwardsFieldRepresentative-October2008.pdf 25/04/2008 - Digital UK, Switchover team to support retailers, April 2008 Digital UK, in partnership with field marketing agency Gekko, will now deploy a dedicated Retail Support Team to assist stores in the lead switchover regions of Border, West Country and Wales. They will visit TV retailers in each region, starting one year before switchover. Press-DigitalUK-April2008.pdf 18/02/2008 - ERT Weekly, dab's the way to do it, Feb 2008 Daniel Todaro is managing director of field marketing agency Gekko and give us his observations on the DAB radio market in the UK Press-ERT-Weekly-Feb2008.pdf 02/11/2007 - Mobile Business, Brand Values, Nov 2007 Phone companies are investing heavily in brand awareness through product sponsorship, but Daniel Todaro argues that this is often counter-productive. Much better to emphasise benefits of the product itself... Press-MobileBusiness-November2007.pdf 12/10/2007 - PC Retail, Facebuck, Oct 2007 Online social networking creates opportunities for professionals as well as individuals, as Daniel Todaro, managing director of field marketing specialist Gekko, explains... Press-PCRetail-October2007.pdf 01/08/2007 - Marketing, Flexibility to the fore, Aug 2007 Field marketing agencies are having to adapt and streamline their operations in response to client demands for greater agency versatility in the face of ever-shorter lead times Press-Marketing-August2007.pdf 01/07/2007 - Get Connected, Every Dark Cloud, July 2007 WEEE Day has arrived. From 1st July 2007, the responsibility for disposing of waste electrical/electronic product lies mostly with brands and retailers. Yet, while fulfilment of WEEE obligations may appear an unavoidable burden, there are opportunities to be had from this thrust to help save the planet from the destructive actions of its occupants. Daniel Todaro, Managing Director of field marketing agency Gekko, looks at how retailers and brands can encourage consumers to go green’ while developing sales in the process. Press-GetConnected-July2007.pdf 01/05/2007 - MCV, How to sell more games, May 2007 Entertainment retailers have key lessons to be learnt if they want to maximise in-store sales, says Daniel Todaro, managing director of field marketing specialist Gekko. so take note... Press-MCV-May2007.pdf 09/11/2006 - ERT Weekly, Field of Teams, Nov 2006 Can field marketing help drive sales? Anthony Clark talks to specialist company Gekko about what the benefits can be. Press-ERT-Weekly-2006.pdf 01/04/2004 - Indie Magazine, Gametrac, April 2004 A NEW ARRIVAL As the Gametrac console gears up for its debut appearance, Daniel Todaro, MD of Gekko, discusses the challenges facing the machine in a saturated hardware market and investigates a few multiple retailers to see how they're coping with the various format options ... Press-Indie-Mag2004.pdf 01/01/2004 - Retail Week, Mystery Shopping, Jan 2004 A GOOD GAME? Christmas can be an important time to win new customers, which means service, stock availability and a good shopper experience are all key. We asked field-marketing agency Gekko to mystery-shop one of the festive season's busiest sectors - games consoles. Liz Morrell reports .... Press-Retail Week-Jan2004.pdf 
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