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 20/05/2013 - Rajar: industry reaction Last week RAJAR announced that 90% of the UK adult (15+) population - 47.3 million people - tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012, though the total number of hours listened to radio (1.03 billion) was down marginally, -3% year on year. Press-MediaTelRAJARcomment.pdf 13/05/2013 - Seize every opportunity Daniel Todaro, managing director of field marketing agency Gekko, warns that in an ‘empty’ year, without World Cup or Olympics-style events to stimulate sales, retailers and manufacturers must make the most of opportunities such as Mother’s Day and Father’s Day and offer potential customers a compelling in-store experience Press-ERTFathersDay.pdf 10/05/2013 - Windows 8 Update: How can Microsoft manage its customer discontent? Microsoft is furious at the Financial Times for running a story about its imminent Windows 8 update earlier this week that it claimed represented “the biggest admission of commercial failure for a major product launch since “new Coke” was withdrawn 30 years ago”. Press-MyCustomerWindows8comment.pdf 22/04/2013 - Brands on high streets Ed Miliband's veto plan is absurd. It's headline grabbing but for all the wrong reasons... Press-GrocerBrandHighStreet.pdf 12/04/2013 - Waitrose can make a success of Gardening Range Waitrose's decision to grow its gardening and floristry range is based on good business sense, but its success will depend on how committed it remains to the sector. Press-RetailWeekWaitrose.pdf 08/04/2013 - (Paid) interns mean talent, value and profit Paid internships are not just for the FTSE 100. SMEs who offer paid roles for young people can attract greater talent, add value and ultimately boost business. Press-RealBusinessInternships.pdf 05/04/2013 - Opening up to customer feedback helps staff to sell The Homebase 'Paint a Picture' initiative that allows store managers to get more feedback on what customers thought of their experience is a great move for improving service. Press-RetailWeekHomebase.pdf 21/02/2013 - Digital radio switchover is a marathon, not a sprint Canny marketing can make change desirable Press-BroadcastDigitalRadioGekko.pdf 19/02/2013 - Ask for help Field Marketing agency Gekko looks at why retailers should encourage their suppliers to undertake in-store marketing initiatives. Press-DIYWeekGekko2013.pdf 25/01/2013 - Bigger isn’t always better Field Marketing agency Gekko on the future of the high street and why so many big retail brands get it wrong. Press-ERTHMV.pdf 11/12/2012 - Field Marketing Agency of the Year - Best of the Rest Another strong performer was Gekko, shortlisted last year, which increased its turnover by 26%, from £6.4m to £8.1m in the past financial year. Press-MarketingAOTY2012.pdf 29/11/2012 - Brands fight turf war in field of retail-side training Marketers' new weapon of choice is state-of-the-art training techniques for retail partners as companies jostle to make their brand top dog in the sales stakes. Press-MarketingWeekTraining.pdf 22/11/2012 - Keep Tabs on DAB The full switchover to digital audio broadcasting may still be a couple of years away but, as Rupert Cook describes, dealers ought to begin preparations for handling enquiries from customers looking to go digital. Press-MotorIndustryMagazineDAB.pdf 20/11/2012 - Gekko shortlisted by Marketing Gekko are delighted to have been shortlisted in the Field Marketing category of Marketing’s Agency of the Year supplement. All entries have been judged by an independent panel of industry experts and the winners will be announced in the publication’s comprehensive guide to the best agencies that is due to be published on the 12th December. Press-MarketingAOTY.pdf 16/11/2012 - The Big Switch Digital TV switchover in the UK has completed, bringing to an end more than 70 years of analogue broadcasting. ERT reports on how it went. Press-ERTDigitalUK.pdf 13/11/2012 - Field of Data The digital revolution has bought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field. Press-Marketing-FieldofData.pdf 08/11/2012 - SodaStream appoints Gekko Gekko, one of the UK’s leading field marketing agencies, has been appointed by SodaStream to handle its merchandising activity and in-store field teams in the build up to Christmas. Press-PromotionalMarketingSodaStream.pdf 02/11/2012 - Have we forgotten the Olympic legacy already? Keep it simple, stupid – it’s something I’ve heard far too many times to count, but rarely is it an easy ideal to keep to, writes Daniel Todaro, managing director, Gekko. It seems only yesterday that we were applauding the remarkable spirit of the purple people who made the Olympic Games so memorable for all of us who were lucky enough to attend. Press-BrandRepublicChristmasMarketing.pdf 31/10/2012 - Field is gold in marketing It's reassuring to see field marketing and experiential recognised as one of the most powerful channels in the mix. While marketers are increasingly applying mobile and digital channels to campaings, it must be remembered that there is no substitute for the human element and face-to-face contact with the consumer that field marketing can provide. Press-MarketingWeekDTLetter.pdf 29/10/2012 - What’s ‘in store’ for brands this Christmas? With Christmas (almost) around the corner and high streets already adorning their displays with festive lights and oversized pine trees, brands are busy making sure their marketing and sales plans are firmly in place. With high profile launches from Apple, Samsung and Microsoft among others, the tech sector is yet again set to be firmly in the limelight as festive shoppers rush to get their hands on the latest gadgets. Press-RetailGazetteChristmas2012forbrands.pdf 19/10/2012 - Reaction Roundup: IPA Bellwether Report for Q4 2012 The latest IPA Bellwether report has seen marketing budgets, outwith online budgets, forecast down for the second consecutive quarter as a result of continued global economic uncertainly. The Drum approached some of those involved in the marketing industry for their reaction to the latest figures. Among those commenting is Dan Todaro, MD of Gekko. Press-TheDrum-Bellwether.pdf 09/10/2012 - No substitute for on-the-ground insight Leading FM agency Gekko features in an article in Marketing magazine about the use of technology in the world of field marketing. Marketers can spend all day in front of a screen checking on market research results and sales figures, but there’s nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: ‘A desk is a dangerous place from which to view the world.’ Press-MarketingOnline-FieldMarketingSpecialReport.pdf 14/08/2012 - Gekko’s league rise Gekko Field Marketing are officially recognised by Marketing Magazine in the 2012 Field Marketing league tables as the UK’s 7th largest Field Marketing agency, a jump up from 2011. Worth noting that Gekko Field Marketing are the only specialist agency in the top 10 which makes Gekko the UK’s number 1 technology focussed Field Marketing agency. Marketing_Field_Marketing_Leagues_2012.pdf 24/07/2012 - Think BR: The key to a brand experience of Olympic proportions For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko. Press-Brand-Republic-OlympicBrandExperience.pdf 23/07/2012 - Marketing - Brand Manager of the Week Mark Nicholson - Trade marketing manager, Digital UK Press-Marketing-BrandManageroftheWeek.pdf 27/06/2012 - Marketing Magazine - Innovation ensures success Brands seeking to connect with consumers in person need to take a creative, integrated approach. Marketing Magazine features Gekko’s work with Freeview. Press-Marketing-Freeview-Exp.pdf 23/05/2012 - Marketing Week - Finding the brightest and the very best Digital UK reference the contribution Gekko have made to their retail training programme. Marketing-Week-TrainingArticle-GekkoDigitalUK.pdf 08/12/2010 - Marketing Magazine’s - Field Marketing Agency of the Year Gekko receives a Commendation award in Marketing Magazine’s annual Agency of the Year publication. Press-Marketing-Magazine-FM-Agency-of-the-Year-2010.pdf 17/11/2009 - Field Marketing Awards - Most Effective Use of a Low Budget Gekko have won gold in the Most Effective Use of a Low Budget category at the Field Marketing and Brand Experience Awards 2009. Press-FMAwards2009-Low Budget.pdf 17/11/2009 - Field Marketing Awards - Retail Training and Mystery Shopping Gekko have won gold in the Retail Training and Mystery Shopping category at the Field Marketing and Brand Experience Awards 2009. Press-FMAwards2009-Retail Training.pdf 13/02/2009 - Digital UK Switchover Team helps stores improve their switchover advice Electrical retailers are giving better advice on digital television switchover to shoppers following a series of measures introduced by Digital UK and Gekko. Press-DUK-GetSet-Article.pdf 10/12/2008 - DMA Awards 2008 - Field Marketing Gekko have won silver in the Field Marketing category at the DMA Awards 2008 for their campaign with Setanta Sports. The award recognises the effectiveness of supporting ATL activities with field marketing. Press-DMA2008AwardCaseStudy.pdf 01/10/2008 - Field Marketing Awards - Field Marketing Agency of the Year, October 2008 Gekko have been named Field Marketing Agency of the Year at the Field Marketing and Brand Experience Awards 2008 for several consistent performances alongside good strong campaigns. Press-FMAwardsAgencyOfTheYear-October2008.pdf 01/10/2008 - Field Marketing Awards - Best Tactical Campaign, October 2008 Gekko and Toshiba have won gold for Best Tactical Campaign at the Field Marketing and Brand Experience Awards 2008. Gekko and Toshiba are a perennially successful combination and each year Gekko prove the value of showing Toshiba’s computers direct to the consumer in the retailers. Press-FMAwardsBestTacticalCampaign-October2008.pdf 01/10/2008 - Field Marketing Awards - Field Representative of the Year, October 2008 Karen Laubscher, a key member of Gekko's Field Marketing team has won the gold award for Field Representative of the Year by the Field Marketing and Brand Experience Awards 2008. Press-FMAwardsFieldRepresentative-October2008.pdf 25/04/2008 - Digital UK, Switchover team to support retailers, April 2008 Digital UK, in partnership with field marketing agency Gekko, will now deploy a dedicated Retail Support Team to assist stores in the lead switchover regions of Border, West Country and Wales. They will visit TV retailers in each region, starting one year before switchover. Press-DigitalUK-April2008.pdf 18/02/2008 - ERT Weekly, dab's the way to do it, Feb 2008 Daniel Todaro is managing director of field marketing agency Gekko and give us his observations on the DAB radio market in the UK Press-ERT-Weekly-Feb2008.pdf 02/11/2007 - Mobile Business, Brand Values, Nov 2007 Phone companies are investing heavily in brand awareness through product sponsorship, but Daniel Todaro argues that this is often counter-productive. Much better to emphasise benefits of the product itself... Press-MobileBusiness-November2007.pdf 12/10/2007 - PC Retail, Facebuck, Oct 2007 Online social networking creates opportunities for professionals as well as individuals, as Daniel Todaro, managing director of field marketing specialist Gekko, explains... Press-PCRetail-October2007.pdf 01/08/2007 - Marketing, Flexibility to the fore, Aug 2007 Field marketing agencies are having to adapt and streamline their operations in response to client demands for greater agency versatility in the face of ever-shorter lead times Press-Marketing-August2007.pdf 01/07/2007 - Get Connected, Every Dark Cloud, July 2007 WEEE Day has arrived. From 1st July 2007, the responsibility for disposing of waste electrical/electronic product lies mostly with brands and retailers. Yet, while fulfilment of WEEE obligations may appear an unavoidable burden, there are opportunities to be had from this thrust to help save the planet from the destructive actions of its occupants. Daniel Todaro, Managing Director of field marketing agency Gekko, looks at how retailers and brands can encourage consumers to go green’ while developing sales in the process. Press-GetConnected-July2007.pdf 01/05/2007 - MCV, How to sell more games, May 2007 Entertainment retailers have key lessons to be learnt if they want to maximise in-store sales, says Daniel Todaro, managing director of field marketing specialist Gekko. so take note... Press-MCV-May2007.pdf 09/11/2006 - ERT Weekly, Field of Teams, Nov 2006 Can field marketing help drive sales? Anthony Clark talks to specialist company Gekko about what the benefits can be. Press-ERT-Weekly-2006.pdf 01/04/2004 - Indie Magazine, Gametrac, April 2004 A NEW ARRIVAL As the Gametrac console gears up for its debut appearance, Daniel Todaro, MD of Gekko, discusses the challenges facing the machine in a saturated hardware market and investigates a few multiple retailers to see how they're coping with the various format options ... Press-Indie-Mag2004.pdf 01/01/2004 - Retail Week, Mystery Shopping, Jan 2004 A GOOD GAME? Christmas can be an important time to win new customers, which means service, stock availability and a good shopper experience are all key. We asked field-marketing agency Gekko to mystery-shop one of the festive season's busiest sectors - games consoles. Liz Morrell reports .... Press-Retail Week-Jan2004.pdf 
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