22 Apr 2016
Let’s go surfin’ now, everybody’s learning how
This year we can get set for a summer of sport. The Uefa Euro 2016 is up next in June; then it’s the Olympics in Rio in August, punctuated by the annual tournaments such as Wimbledon. So, it’s understandable why so many fans are streaming content via a variety of devices in the home and on the go.
However, sport is not necessarily for all. With the launch of Sky Q, the opportunity for all members of the family to watch what they want, where they want, is an appealing prospect to many. Sky customers already watch 20 per cent of programmes on connected devices – Sky Q and its ‘fluid viewing’ will no doubt appeal to this group and begin to penetrate slowly the 11 million Sky subscribers in the UK.
For those not looking for a contract, there’s always the opportunity that a smart TV – in particular, a Freeview Play-enabled model – offers consumers. Viewing times for Rio 2016 will be unsociable and not necessarily feasible viewing for a wide audience, but catching up over breakfast via an app is an ideal way to keep up to date.