News & Press

With retailers gearing up for a final sales push in the vital run-up to Christmas, a report by creative customer experience marketing agency Gekko has revealed the key factors driving considered purchases in the current economic climate.

West Berks Foodbank Reverse Advent Calendar initiative carried out by Gekko and donated on the 15th December

With retailers gearing up for a busy sales period over Christmas and New Year, retailers must highlight why their products are essential to the lives and lifestyles of consumers, rather than just desirable.

The cost of living crisis era has shaped much of this year and looks set to be a trending topic well into next year. While we would all like to see the worst of it behind us, the latest OBR forecasts show that economic recovery is still some time away.

As we enter this critical period of the year for retailers, they are faced with a series of new challenges dampening consumer confidence.

Daniel Todaro sends his report from IFA Berlin 2022.