Research

The summer holidays are just a week away, but parents are already planning their back-to-school spending. UK parents are expecting to spend an average of £452.40 per child – the equivalent of £2.3 billion* – with many concerned about how they will foot the bill.

New research from customer experience marketing agency Gekko suggests that Valentine’s Day is no longer the retail bonanza of old, with over half of UK adults (54%) not bothering to buy any gifts for their significant others, friends or family members.

The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day.

The survey of 2,000 consumers reveals that 13% (9 million) are definitely planning to hit the shops and this rises to 18% of 18-34-year-olds

New report from Gekko carried out by YouGov sees 66% slash spending on non-essential considered purchases and 43% on essential items during cost of living crisis

Retailers miss out on £15bn per year due to poor advice in-store according to Gekko's research that was carried out by OnePoll.

With retail lockdowns across the UK now easing, our research has found that 88% of shoppers have returned to physical stores in the first two weeks and felt good about it!